I’m going to set up a clinic.
It won’t be just any clinic.
This will be a special clinic. And it will make lots and lots of money.
Because my clinic is going to specialise in clinically proving things.
It will clinically prove anything it’s asked to prove, as a matter of fact.
Well, it will if it’s paid enough.
It will be particularly good at clinically proving cosmetics.
We will have a look at a bottle of something, lash it onto the old face and then, because we’re a clinic, we’ll announce that it’s clinically proven to do whatever it is it says it does or whatever we’re asked to say it does. For a fee.
We’ll do the same for shampoo and soap and creams and ointments and whatever else we’re asked to clinically prove.
We’ll do it for washing up liquid and dishwasher tablets and fertilisers and yogurts and, well, anything you like. Crisps, sucky sweets, fruit cake or hammers. We’ll clinically prove the lot.
There has to be money it.
Every night on television, companies announce that their products are clinically proven.
They don’t say what clinic has done the proving. And they don’t say if the clinic was independent or not. And they don't say if there's anyone qualified in the clinic to do anything other than clinically prove certain things they're asked to clinically prove.
My clinic won’t be independent. We’ll do whatever we’re told.
If the money’s right, that is.
And we’ll have a second section for thinking up names.
You know, those scientific sounding names of things they put into shampoo and make-up and food they’re trying to tell you is good for you.
How about a new healthy toffee sweet for kids which contains dulcis lentesco? (It’s actually latin for sticky and sweet)
Or a breakfast cereal that has incuratus nutrimens in it? (It’s latin for unhealthy food, but you’re not to know that.)
Or even z-alfa retondo in you make-up? (And make up is a good word because I just make that one up.)
And lots and lots of things will have added PF40 and Z27G and things like that.
Am I a bit late?
Do you reckon someone's beaten me to it?
Saturday, June 7, 2008
Clinically Proven to Make Money
Tuesday, October 16, 2007
Paddy Murray Is (not that) Unwell (he hopes) V
The Dog and Doc. That’s one of the suggestions I have had for the new bar here in St James’s Hospital.
Of course, there’s not going to be a new bar. It’s not that some people don’t think it’s a good idea to help, well, cheer up the sick.
It’s just that all the money is being spend on flippin’ medical equipment.
That and administrators. Too many administrators.
I can’t believe that firing a couple of administrators and hiring a few barmen and maids instead wouldn’t be the progressive thing to do.
Quite liked The Farmer Giles as a suggestion too.
Anyway, we need somebody progressive to look at our hospitals.
Here, for example, you have access to broadband - once you pay €3 for a cup of coffee which is not quite blackmail but is something reasonably close.
Again, it would seem to make perfect sense to have WiFi broadband available for all patients in hospitals.
I have no idea how many patients would actually use it. But that’s hardly the point.
Those who did use it would, without any doubt, recover more quickly from whatever it is they have. Unless it’s leprosy or the Black Death.
There is no evidence that using the internet has any effect whatever on leprosy or the Black Death.
But boredom is a problem in hospital. Especially if you’re only sick from the ankles down. It’s a problem if you have anything which doesn’t make you feel sick. Because all you end up feeling is bored. And when you’re bored you start thinking. And when you start thinking you start thinking about how sick you are even if you’re not. And you start thinking you’re more sick than you actually are. And you start getting depressed. And you start thinking you’re dying and you’re not long for this world and...
... and you start thinking you’d murder a pint.
I don’t think The Burst Appendix is actually a great name for a pub.
I mentioned the idea of a licensed premises to one of my doctors this morning. (I say one of my doctors. So many doctors and specialist nurses have I now, that I’m thinking of charging them a small fee to come and see me. The proceeds would, of course, go towards the construction of a, yes I know I’m banging on about it, bar.
The particular doctor didn’t dismiss the idea out of hand. In fact, she seemed to be about to tell me that, in her native country, such a thing wasn’t completely unheard of.
She is, of course, Australian.
But the fact that she didn’t knock the idea has given my campaign (I hope one day it will become, as Arlo Guthrie once suggested in relation to his own campaign, a movement) a major boost.
It would be dishonest to suggest that my Australian doctor has actually joined my campaign. She hasn’t. She just didn’t laugh at it.
The Nurse and Bottle? Not if it’s that kind of bottle.
Drink is getting a bad name. And the sad thing is, that it’s people who can’t do it, that are giving it the bad name. Binge drinkers. People who drink and want to fight. People who drink and get loud. People who drink and eat kebabs and then puke them up. People who drink and vandalise things. People who drink and frighten people. Bad drinkers.
There have always been bad drinkers.
But once, drink was respected. It was seen by some almost as a cure all.
It’s medicinal qualities were appreciated far more than they are now.
I note that, today, a report in Britain rails against middle-class drinkers.
God help us, what are the middle class supposed to do? Sit around all evening watching Emmerdale or Wife Swap or the feckin’ X Factor?
If you ask me, it’s soaps and reality television that have the middle classes turning to the (cheeky, fruity, aroma of fruit and maybe a hint of tobacco) bottle (of a decent Burgundy) in the first place.
Sure, it’s keeping them off the streets, isn’t it?
As far as my campaign is concerned, it’s onwards and upwards.
Right now, though, I think the most likely name for my bar, is The Cutback and Closure.
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Labels: bar, campaign, doctors, drink, hospital, reality television, soaps, The Dog and Doc